I am an Assistant Professor of Marketing at Haas Business School, UC Berkeley. I received my doctorate at the Olin Business School, Washington University in St. Louis. Prior to graduate school, I studied Philosophy, Neuroscience, and Psychology at Washington University.
My research develops insights into consumer judgments and choice with an emphasis on social, prosocial, and health-related behaviors.
Click here for a current draft of my syllabus for UGBA 167 (Social Influence and Word of Mouth).